Cirra: Proactive Thyroid
Management

Cirra:
Proactive Thyroid
Management

Cirra:
Proactive Thyroid
Management

SCOPE

SCOPE

SCOPE

System Design

Product-Service Ecology

Speculative Design

System Design

Product-Service Ecology

Speculative Design

System Design

Product-Service Ecology

Speculative Design

DURATION

DURATION

DURATION

4 Weeks / 2025

4 Weeks / 2025

4 Weeks / 2025

CREDITS

CREDITS

CREDITS

Mentor / Hugh Dubberly

Mentor(s) / Hugh Dubberly

Mentor(s) / Hugh Dubberly

SKIP TO SOLUTION

SKIP TO SOLUTION

SKIP TO SOLUTION

Around 4.6% of the U.S. population (or about 1 in 20 people) aged 12 years and older have Hypothyroidism.

Around 4.6% of the U.S. population (or about 1 in 20 people) aged 12 years and older have Hypothyroidism.

Around 4.6% of the U.S. population (or about 1 in 20 people) aged 12 years and older have Hypothyroidism.

(1/5) THE PROBLEM

(1/5) THE PROBLEM

Hypothyroidism stems from the thyroid gland's inability to produce enough T3 and T4 hormones, vital for metabolism and energy.

Hypothyroidism stems from the thyroid gland's inability to produce enough T3 and T4 hormones, vital for metabolism and energy.

The most common cause is Hashimoto's Thyroiditis, an autoimmune attack on the gland.

The most common cause is Hashimoto's Thyroiditis, an autoimmune attack on the gland.

(2/5) RESEARCH

(2/5) RESEARCH

For many, managing hypothyroidism is less about treatment and more about learning to read their own patterns.

For many, managing hypothyroidism is less about treatment and more about learning to read their own patterns.

For many, managing hypothyroidism is less about treatment and more about learning to read their own patterns.

User research with young women recently diagnosed with Primary Hypothyroidism revealed that managing the condition often involves navigating uncertainty, where symptoms, routines, and hormonal changes feel misaligned and difficult to interpret.

User research with young women recently diagnosed with Primary Hypothyroidism revealed that managing the condition often involves navigating uncertainty, where symptoms, routines, and hormonal changes feel misaligned and difficult to interpret.

"There are some major drops in energy level sometimes, but I am not sure if that is because of the thyroid."

"There are some major drops in energy level sometimes, but I am not sure if that is because of the thyroid."

"There are some major drops in energy level sometimes, but I am not sure if that is because of the thyroid."

—Hypothyroidism Patient

—Hypothyroidism Patient

"I usually have to be very cautious about my consumption. I have to maintain healthy habits in my lifestyle."

"I usually have to be very cautious about my consumption. I have to maintain healthy habits in my lifestyle."

"I usually have to be very cautious about my consumption. I have to maintain healthy habits in my lifestyle."

—Hypothyroidism Patient

—Hypothyroidism Patient

(3/5) OPPORTUNITY

(3/5) OPPORTUNITY

How might we enable young women with primary hypothyroidism to better understand how their lifestyle choices and symptoms relate to T3 fluctuations?

How might we enable young women with primary hypothyroidism to better understand how their lifestyle choices and symptoms relate to T3 fluctuations?

How might we enable young women with primary hypothyroidism to better understand how their lifestyle choices and symptoms relate to T3 fluctuations?

(4/5) THE SOLUTION

(4/5) THE SOLUTION

A bio-integrated system that translates real-time hormone and lifestyle data into personalised, proactive care.

A bio-integrated system that translates real-time hormone and lifestyle data into personalised, proactive care.

A bio-integrated system that translates real-time hormone and lifestyle data into personalised, proactive care.

The proposed wellness ecology directly addresses these challenges by transforming reactive management into proactive, personalised health optimisation.

The proposed wellness ecology directly addresses these challenges by transforming reactive management into proactive, personalised health optimisation.

(4.1)

(4.1)

Real-time T3 Monitoring

Real-time T3 Monitoring

Real-time T3 Monitoring

Wearable T3 biosensor provides continuous, non-invasive insight into active thyroid hormone levels, integrated with other critical lifestyle data from personal devices to help users understand their body's immediate status and potential fluctuations.

Wearable T3 biosensor provides continuous, non-invasive insight into active thyroid hormone levels, integrated with other critical lifestyle data from personal devices to help users understand their body's immediate status and potential fluctuations.

(4.1.A)

(4.1.A)

The graph displays both current and predicted T3 values to shift the user from reactive symptom management to proactive intervention. When a predicted dip falls below the optimal range, the AI Health Coach sends a timely notification, enabling the user to take preventative action (e.g., adjust lifestyle, consult a doctor) before significant symptoms manifest.

The graph displays both current and predicted T3 values to shift the user from reactive symptom management to proactive intervention. When a predicted dip falls below the optimal range, the AI Health Coach sends a timely notification, enabling the user to take preventative action (e.g., adjust lifestyle, consult a doctor) before significant symptoms manifest.

(4.1.B)

(4.1.B)

Integrating objective vital data with subjective symptom logs helps unravel the causes of energy fluctuations. The system identifies hidden correlations, enabling targeted lifestyle recommendations based on a holistic view of the user's health.

Integrating objective vital data with subjective symptom logs helps unravel the causes of energy fluctuations. The system identifies hidden correlations, enabling targeted lifestyle recommendations based on a holistic view of the user's health.

(4.1.C)

(4.1.C)

To ensure the continuous, reliable data flow essential for the accuracy of the predictive digital twin, the system includes a clear display indicating days remaining until patch replacement. This proactive visual cue directly addresses user burden by simplifying maintenance, and preventing critical data gaps.

To ensure the continuous, reliable data flow essential for the accuracy of the predictive digital twin, the system includes a clear display indicating days remaining until patch replacement. This proactive visual cue directly addresses user burden by simplifying maintenance, and preventing critical

data gaps.

(4.2)

(4.2)

AI-Powered Proactive Management

AI-Powered Proactive Management

AI-Powered Proactive Management

Integrated digital twin continuously predicts the energy and hormone level changes while the AI health coach provides personalised, actionable guidance via chat to empower users in consistently managing their thyroid health.

Integrated digital twin continuously predicts the energy and hormone level changes while the AI health coach provides personalised, actionable guidance via chat to empower users in consistently managing their thyroid health.

10:52

Ask Me

Hello Shini,

It looks like your morning routine was delayed and your T3 is dipping slightly.

Thanks for letting me know.

When this happens, your energy usually dips mid-day. Would you like a few fast snack ideas to stay steady?

Great. Here are some quick, thyroid-friendly options you could find nearby:

Boiled egg + nuts

Greek yogurt

Whole grain toast with peanut butter

Want to log your medication too?

Ugh yes. I am so out of routine today.

Yes, please.

Thanks! And yes, just took it now.

Medication logged

April 29

9:44

May 01

Hello there,

Shini

What is causing my

fatigue today?

Give me a tip for

managing my diet

and today.

Summarise my

thyroid health

progress this week.

Tell me how my

recent symptoms

relate to my T3.

Can you summarise these medical reports?

(5/5) REFLECTION

(5/5) REFLECTION

Through this project, I learnt how Product-as-a-Service (PaaS) ecosystems can be extremely effective for personalised experiences like healthcare. By integrating continuous data collection from various sources with intelligent analysis, these ecosystems can provide highly tailored support.

Through this project, I learnt how Product-as-a-Service (PaaS) ecosystems can be extremely effective for personalised experiences like healthcare. By integrating continuous data collection from various sources with intelligent analysis, these ecosystems can provide highly tailored support.

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